Every single page of your Web site should have a purpose with an intended audience and a most wanted outcome.
Take a good look at every page on your Web site and write down your answers to the following questions:
- What's the point of this page? Who needs to read it and what should they do after reading it?
- What are the key phrases or keywords for this page?
- What's the Wordle for this page? (Click the link to make a Wordle.)
- Does the Wordle have the key phrases it needs for the right type of visitors to find this page?
- What are key search phrases that visitors are currently using to get to my site? (If you're not using some kind of analytics package, shame on you!)
Find out what keywords your competitor sites are using. You can "view source" of individual pages to look for the meta tag that holds the keywords for that page, or you can have Google scrape out the keywords they think are important using one of their free tools (you may need a Gmail account to access these tools). Not only will you get a list of terms, but they'll also tell you how popular the term is and how heavy the competition is for the keyword. Find terms that are high on search volume, but low on competition.
- Keyword Tool for Google Adwords
- Google Search-based Keyword Tool
- Need even more ideas? Try the suggestions that Wordtracker gives you.
In the next blog post you'll learn what to do with the list of keywords and phrases that you come up with. Don't skimp out! Do the work and ready to make your Web site into a total client magnet.
