Welcome to 2010

Welcome to the new year! Today SlideShare.net sent out a fantastic set of social media tips. I loved the list so much, that I'm sharing it with you as well (with my own comments).

  1. Pay Attention to the Metrics
    Know what you're going to measure before you get involved. You need to know what you're doing right and what's just a waste of time.
  2. Scale Good Habits
    Just because it works for you, doesn't mean it'll work for a team of 20 people. Make sure you scale the things that ought to be extended to your whole team.
  3. Have Rules, But Trust People
    I don't think I need any more explanation on this one!
  4. Creativity & Personality Trump Big Budget
    Think of your favourite YouTube video that "went viral." There probably wasn't a huge budget behind it--just a story and maybe some humour too. Don't wait until you can afford to do everything perfectly. Figure out how to take action when you've got the right story and the right people to make things happen.
  5. Listen Listen Listen
    To quote slideshare's original list, "Don't focus so much on you and your message. Put that farther down on your To Do List. Focus first on your customers. Hear what they are saying, see what they're up to. Once you've been able to connect, and figure them out, then see how you can help."

I love this advice, I hope you found it useful too.

Testimonials

Emma Jane combines the perfect amount of predictability and spontaneity. As an audience member at both Ontario Linux Fest and Ubuntu Open Week, I can honestly attest that her technique has not only been effective in increasing my knowledge about Bazaar, it has sparked my excitement about developments in technology and has inspired me to engage in new projects. She presents herself as very approachable and always answers questions thoroughly, making sure that the user feels comfortable and at ease. If you're looking for a captivating, knowledgeable, and passionate presenter-Emma Jane will undoubtedly meet your needs.

— Jorge Castro, External Deverloper Relations, Canonical Ltd.

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