hidden assets

I had a great meeting with one of my favourite clients today. (Actually, they're all my favourite clients.) She's been teaching a certification course for a few years and is now looking at more efficient delivery methods. By the end of next year she hopes to have a face-to-face class, a real-time virtual class and a self-directed class. The virtual and self-directed classes will both have "technology" involved in the delivery of the material. In our meeting today we discussed some of the options.

She already has a workbook (it's 3" thick and jammed full of AMAZING information) and a series of DVDs that she recorded during one of her live classes. These are assets we'll take advantage of for the virtual classes. For the real-time virtual class we are looking at adding weekly telephone calls and an online question and answer forum. The workbook will also be available for download. The calls will be recorded and will be available for download by the class participants. We know this combination of resources will be incredibly valuable to the students.

The next step is to determine the "cost" of the information packaged in this way. On the one hand taking the class in person has the highest value, on the other hand, having access to the library of materials she has prepared for the real-time virtual class ALSO has amazing value (plus there's no hotel or travel bills to get to the class). I don't think there's a magic formula for this but we will be using the production costs for the in-person and virtual workshops, the value of the in-person experience and the value of the reference library to create the new pricing for this new offering.