Thank you to everyone who came to my Ontario CONTACT presentation. The slides are now available on-line.
the actual slides
a dial-up friendly, text-only summary
If you need to know more about how to start your first Web site, you may find my Web Site Action Plan useful as well.
Slides for On-line Promotion: Learning to take advantage of what you’ve already got!
by Emma Hogbin
technology seems scary
but it can be tamed
a presentation in three acts
- what has been done
- what your community can do for you
- what you can do right now
My Work
I create appropriate technology for on-line communities. My clients are on-line craft stores, on-line communities, face-to-face communities, cultural networks, theatre companies, artists, rural communities, not-for-profit organizations
$1,000
Georgian Theatre Festival
- install editing software
- match print design
- create 10 pages
- train staff to maintain content
$20,000
Grey Bruce Cultural Network
- community survey
- software install
- create brand
- build a site that works
- calendar
- directory of artists
- train administrators
- train community members
community engagement
HICK Tech a conference celebrating the rural use of technology April 2008
Your Community
what can your community do for you?
encourage (public) discussion--it’s free!
social media
attract interest from new kinds of people
but build within your patrons’ technical comfort zone
how much can you afford?
in time?
in money?
good, cheap, fast: pick two
examine your budget
the cost of advertising, printing brochures and e-campaigns
alternate funding
- sponsorship (ads)
- actual ad revenue (GoogleAds)
- training grants (Trillium Foundation)
ten things you can do now
- put your URL everywhere
in every single email you send, brochure you print, business card you hand out - invest in your brand, use your brand
re-use your designs, and your media releases - collect email addresses
but do not publish or share this information ever - speak out
make it part of your schedule to update your Web site and communicate with your patrons - communicate with your community of characters
ask your staff, patrons, actors and techs how they spend their time on-line - discover content, solicit content
take advantage of the content your community is creating on their sites - be social with social media tools
blogs, Yahoo! Groups, facebook, myspace - be part of your community
use community calendars to get your word out - talk about what you do
at every opportunity, talk about your projects on mailing lists, discussion boards, community calendars, in emails, media releases, ... - learn how to do more
funding agencies like to support self-sufficiency
What will you do differently on Monday to promote your business on-line?
