Creating Convincing Content: The Workbook

Writing stories for the Web is a little bit different from any other media. Do you know how to write compelling content that will get your visitors excited and begging for more?

The 44 page PDF workbook includes:

  • ten amazingly simple tips to keep you writing content for your website
  • six worksheets to help you focus your writing so that it appeals to your customers
  • step-by-step instructions to help you get amazing testimonials
  • 13 different kinds of content your Web site might need
  • 5 simple steps to identify what's missing from your Web site
  • 8 steps to becoming a trust-worthy expert

If you struggle to write text for your Web site this workbook will help you to organize your thoughts, optimize your time and publish great content that is perfect for your unique Web site visitors.


Emma helped take the Spinners' Quarterly website from a vague idea in my head to a complete, functional web presence. She was able to transform my non-tech questions into sound e-business ideas and to turn work around quickly every time, no matter how big or small the request. Emma is a pleasure to work with and I would strongly recommend her services if you are looking at developing or improving a website.

— Lorraine Smith, founder of Spinners' Quarterly

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