Creating Convincing Content: The Workbook

Writing stories for the Web is a little bit different from any other media. Do you know how to write compelling content that will get your visitors excited and begging for more?

The 44 page PDF workbook includes:

  • ten amazingly simple tips to keep you writing content for your website
  • six worksheets to help you focus your writing so that it appeals to your customers
  • step-by-step instructions to help you get amazing testimonials
  • 13 different kinds of content your Web site might need
  • 5 simple steps to identify what's missing from your Web site
  • 8 steps to becoming a trust-worthy expert

If you struggle to write text for your Web site this workbook will help you to organize your thoughts, optimize your time and publish great content that is perfect for your unique Web site visitors.


Emma Jane combines the perfect amount of predictability and spontaneity. As an audience member at both Ontario Linux Fest and Ubuntu Open Week, I can honestly attest that her technique has not only been effective in increasing my knowledge about Bazaar, it has sparked my excitement about developments in technology and has inspired me to engage in new projects. She presents herself as very approachable and always answers questions thoroughly, making sure that the user feels comfortable and at ease. If you're looking for a captivating, knowledgeable, and passionate presenter-Emma Jane will undoubtedly meet your needs.

— Jorge Castro, External Deverloper Relations, Canonical Ltd.

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