SEO Workbook

SEO workbook cover

Every month Google records hundreds of thousands of Canadian searches for variations on the term "business marketing." Do you know how to find those term variants and optimize your Web site to make sure customers will find you when they need you most? Or does SEO just make you want to hide your head in the sand?

In this 25-page PDF workbook you'll learn the ins and outs of search engine marketing including tricks that will boost your site to the top of the search engine rankings without having to do know super technical.

Topics included in this workbook are:

  • Intro to SEO and how search engines work
  • Keyword research the sneaky (and totally efficient) way
  • Site optimization for real people
  • Using analytics to measure (and improve your) site traffic


Emma Jane combines the perfect amount of predictability and spontaneity. As an audience member at both Ontario Linux Fest and Ubuntu Open Week, I can honestly attest that her technique has not only been effective in increasing my knowledge about Bazaar, it has sparked my excitement about developments in technology and has inspired me to engage in new projects. She presents herself as very approachable and always answers questions thoroughly, making sure that the user feels comfortable and at ease. If you're looking for a captivating, knowledgeable, and passionate presenter-Emma Jane will undoubtedly meet your needs.

— Jorge Castro, External Deverloper Relations, Canonical Ltd.

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