Session One: Email Marketing

Do your customers buy from your Web site on a regular basis all by themselves? Do they walk into your store after you telepathically tell them about your new products and in-store promotions? If you said yes, lucky you! But if you said no, you might be feeling your Web site is letting you down, when in reality you are letting your customers down. If you want to increase your number of qualified buyers, it's time to start your own effective email marketing newsletter. This one-day workshop will give you step-by-step instructions to get customers banging down your doors—both in your store and online.

The registration fee for this course includes your workbook and a free lunch.

This session is part of a longer training series, Six Simple Steps to (Online) Success.

In this course you'll learn:

• How to communicate with authenticity about your products and services to your (current and future) customers.
• Three different kinds of email marketing newsletters including the reason why one of those types is more powerful and more enticing to your target audience.
• The top five email marketing systems—including tips on how to pick the right one for your business.
• Ten simple steps to creating an effective email marketing newsletter.
• How to create a marketing plan for your next class, product launch or event that ensures you have enough contact points to really make the sale.

The best time to start an email marketing newsletter for your business was yesterday. The second best time is now. The tooth fairy won't be sliding any new customers under your pillow, but an effective marketing newsletter will help get business coming to you.