Registration:
Session Two: Search Engine Optimization (SEO) and Web Site Stats
Date: Sunday August 8, 2010 Fee: $ 135.00
Every month Google records hundreds of thousands of Canadian searches for variations on the term "business marketing." Do you know how to find those term variants and optimize your Web site to make sure customers will find you when they need you most? In this one-day workshop you'll learn the ins and outs of search engine marketing. We'll cover the technical jargon you'll need to set up Google Analytics and show you how to use this valuable tool to your advantage.
The registration fee for this course includes your workbook and a free lunch.
During the day you'll learn step-by-step techniques to help you learn how to make your site a customer magnet. This topic list may seem jargon-y and scary but don't worry! You'll get easy-to-complete worksheets that will make all of this stuff a breeze!
1. Intro to SEO and how search engines work
2. Keyword research.
a. Identifying relevant prospect/customer keywords
b. Scraping keywords from competitor sites
c. Keyword evaluation (competition for the keywords)
3. Site Optimization
a. Improving keyword density.
b. Improving your site's legibility for search engine crawlers (HTML markup, URLs and meta tags)
c. Web site extras that will make search engines love your site even more.
d. Strategies for link building
e. Adding "attention grabbers" at key points on each page
4. Measuring (and Improving your) Success
a. Using an analytics tool
b. Improving CTR
c. Reducing your bounce rate
d. Improving conversion rates
